About Us
Who We Are
17dnorth started as an idea. An idea to become the first to trigger evolution, if not revolution, of intelligent design in Hyderabad. Today, the idea has turned into a company big enough to create intelligent end-to-end design solutions and yet small enough to let each project excite us as much as the first.
The firm deals majorly in three areas – Branding, User Experience and Product Design! We help clients understand and portray their brand in a way that can reach the audience the best, and convey the intended message.
Design Process
Analyze
We start by listening. And we do it by encouraging you to talk – About yourself. Your business. Your values. Your objectives. Even your favorite color and choice of wine. We believe that every product is but a representation of the brand and brand a personification of the person behind it.
Build
We understand and explore your objectives, industry, product and demographics to understand the end user as much as we strive to understand you. We then interpret the information to build a creative approach.
Create
Effectiveness begets simplicity. Our designs revolve around simple and easy-to-understand concepts which allow us to create good interfaces. Our designs are based on insight which a customer can relate to without having to glance twice.
Deliver
No work is complete unless it is impactful. To ensure effectiveness, we have a diverse pool of skill sets to translate the idea into products, print, web, campaigns and brand collateral’s.
The Minds behind the Idea
The Minds behind the Idea
They say that behind every successful man there is a woman. Here, the woman sits right beside him.
17dnorth was incepted by a husband-wife duo from NID (National Institute of Design). While Sandeep is a maverick in creating user centric design and has a passion for creating brand positioning for start-ups, Sayalee is into industrial design and loves creating unique furniture. When the couple is not experimenting with designs, they are seen experimenting with cuisines with the team after work.
Sandeep Dev – Creative Head
The Rockstar as he is called, Sandeep is the co-founder and the face of 17dnorth. A UX designer, Sandeep can churn ideas and concepts in minutes and can slice you to pieces if the alignments are not right. A big foodie, typography lover and the master of bad one liners. He has an awesome sense of colour and type, and can practically do anything except write a blog.
Sayalee Sharangpani – Design Head
The Buddha at office, Sayalee is the driving force behind 17dnorth and also the co-founder. With an eye for observation, she pays attention to details and is fondly called the “quality control manager” at work. Loves food, all things colourful and is “when-her-ear plugs-are-on” singer. She brings a bundle of creative ideas, excellent copy and stories of “how-pune-people” are awesome.