LearnSocial

Brief

LearnSocial is a Social Learning and Teaching platform that enables rich peer-to-peer real world experience. The brief from the client was to create an Identity that should be able to associate instantaneously to the customer.

Interpretation

Keeping focus on the overlapping of Learning and Teaching experiences, we decided to revolve the Identity around the fact that everyone is a learner and a teacher throughout his/her Life Span. The Identity designed here talks about integration of learning and teaching, with colors blue and grey representing each one while the negative space creating an ‘S’ that speaks of the Social Interaction.

Amgonna

Amgonna helps you discover what people around you are planning to do.

Share your plans and make interesting new connections with people and places.

Aurus

Brief

Cloud computing, High-definition video communications like video conferencing being the offerings, the Client asked us to design an Identity that will have an easy association with the services and easy to understand.

Interpretation

An in-depth research was done on the services offered by the client, as the Identity required being simple for a person from any profession to understand at one go. Hence, we decided to use direct imagery like a cloud, a camera and chat bubble. The Identity speaks for itself and becomes the official spokesperson for the Company.

Make a Switch

Brief

Simple yet Functional with appealing Form and User friendly, were the exact words our client used to describe his new range of Electrical Products. We were asked to design this new Range of Switches and Spike Guards keeping in mind the seamless integration of form and its use.

Interpretation

Before we could start with the actual design, a research was done on the available products in market, how do the users perceive and use the products and also the manufacturing aspects of the product. The form was kept simple and intuitive for easy to use. Extra stress was given on simple geometry, for ease of manufacturing. Fresh colors add to the aesthetic appeal of the Products.

Nautanki Gali

Brief

To Create an Authentic Rural Indian Experience for Urban People, our client wanted us to work on the look and Feel of the Restaurant along with Environmental Graphics, Cutlery, Collaterals like Table Mats, Bill Folders, Menu Cards and also wanted us to name the place so as to give a total feel of an Quirky Indian Village. The Experience was to make the people forget the present and get lost in a Village atmosphere!

Interpretation

We took inspirations from Truck Art, Auto rickshaw Art, Rural Street Graphics and did an in-depth study of how a Village functions. We derived the name based on our research and the name says “Gali” – a lane where “Nautanki” – entertainment takes center stage. The Identity is designed keeping in mind the colorful and fun environment that a Village Scene offers. On-site entertainment like Puppet Show, Mehendi Art further added to the environment. The Complete Brand teases all the five senses and makes for a very enjoyable experience!

Viva Italia

Brief

The brief was to create an atmosphere for enthusiastic Italian food connoisseurs. Our client wanted us to design the Identity for his Eatery, which would serve Italian food.

Interpretation

The design process started with naming the eatery, ‘Viva Italia’ meaning ‘Hurray Italy’. The name helped set the theme and feel for the brand. The Identity was conceptualized around Italian Food and Flag colors for easy association. Lot of imagery was used to further enhance the flavor of Italy and Italian Cuisine.

Fluid Spaces

Brief

Liquid Space is an Interior Design firm that believes in design of fluid spaces. Our Brief was to design an Identity that addresses this aspect of Fluidity.

Interpretation

Taking inspiration from droplets of water (metaphor for spaces), the Identity talks of one droplet flowing into another to create oneness and fluidity.

Shamrock

Brief

The Irish Pub, as the name goes, serves Irish Food and Beverages. The Client wanted us to create an Identity that has a distinct Irish feel.

Interpretation

We did an extensive research on what is Irish and came up with the name ‘Shamrock’. Shamrock is a three-leafed clover, also a symbol of Ireland. The Identity gives a sense of the old school (retro) feel, which truly encompasses the true Irish culture and tradition. Black and Green colors provide for a sophisticated ruggedness to the look and feel of the brand.

Amgonna

Brief

The brief from the client was to design an Identity, which speaks to the end user, amgonna being a social networking platform.

Interpretation

Meet, Interact and Indulge! Share your intentions and form an instantaneous elastic network! With these conclusions, we designed the Identity having an exclamation mark within a thought bubble that smartly portrays the sharing and interacting proposition of this Social Networking Site.

Smyle

A strong association with the product and re-positioning it in the premium market was the basis of the re-branding exercise .The new Identity makes an instant association with the product category.

The new Packaging Identity creates more focus on the product and its characteristics, easy for the user to read. The pattern using switches, plugs etc makes easy to related to the product packaged within. Use of fresh orange and blue gives a modern feel required to bring out the best in the product packaged and re-position it in the premium market segment.