Airwala

Brief

Wouldn’t we all love it if we could travel in style and at the lowest possible price? Well, Airwala believes in offering just that. They make International travel awesome and offer the cheapest airfares. The brief was to keep the identity vibrant and appealing to customers looking for bargains.

Interpretation

The identity expresses just what they believe in, a vibrant and refreshing welcome to its customers. Use of the swoosh flight indicates cheap air-travel with swift bookings! The use of a less casual type is to roll out the ‘feel-good factor’ making travel fun yet comfortable on the pocket for its customers.

Lucky Mint

Brief

In the age of fast, fatty and junk food, Lucky Mint provides a healthy and refreshing alternative – frozen yogurt and prosecco topped with delicious fresh fruits. The brief was to create a visual palette that would easily associate with something healthy, frozen and classic. The target age group was to be 12 to 55, hence the visual design required to be appealing to a vast age group and easy to navigate.

Interpretation

The visual design is kept simple and is easy to navigate. Use of imagery helps user to understand the product better. The color palette is in line with the Identity, and appeals to all age groups. The look and feel is kept casual yet classic to keep up with the Brand Image.

Lucky Mint

Brief

In the age of fast, fatty and junk food, Lucky Mint provides a healthy and refreshing alternative – frozen yogurt and prosecco topped with delicious fresh fruits. The brief was to create an Identity that would easily associate with something healthy, frozen and classic. The target age group was to be 12 to 55, and hence the Identity required an appeal for a vast audience, young and classic.

Interpretation

The colors brown and mint blue play an important role in creating an Identity, which is classic yet cool. Use of mint leaves and a star give an impact to the name, reinforcing the frozen and healthy approach of the brand.  The Identity creates a young, cool and a classic environment beckoning people of all age groups to try out something healthy and delicious.

Utthishta

Brief

Utthishta, in Sanskrit means to ‘arise’. Utthishta offers a combination of seed funding along with mentorship and guidance in a business accelerator environment to early stage startups for a small equity. The brief was to be simple and to give out the message of support and acceleration to startups. The Identity was to appeal to young entrepreneurs who are contemporary in their thought process.

Interpretation

With a firm understanding of a startup environment, the Identity was required to be easy to recall. It draws inspiration from a ‘start button symbol’ acting as a metaphor for starting up. ‘U’ is embedded in the logo, which also means ‘You’ and directly speaks to the entrepreneur. Multiple colors focus on the diversity and the type gives a clean and a crisp look.

Purple Brinjal

Brief

Hyderabad – the city of nawabs, pearls, fun and interesting lingo! ‘PurpleBrinjal’ evolved through the local lingo of Hyderabad and is a group of travel enthusiasts, who will take you through the city and make you fall in love with it. The brief was to design an Identity that will speak about Hyderabad and its culture but at the same time appeal to the youth and tourists.

Interpretation

Hyderabad has a myriad culture with influences from different regions. It is a potboiler for diverse food, lingo and people. The Identity is derived from the local lingo (abbe o baigan) and so is the name. The font and the color palette subtly talk about the mixed culture and heritage of Hyderabad giving an authentic flavor yet maintaining a modern feel.

Ilios Power

Brief

Ilios Power is powered by Ilios India Group and is dedicated to Renewable Energy initiatives, primarily solar energy. With a vision to enable Solar Energy in various sectors, they help clients make the right choices and achieve the best results. The brief was to create an identity that easily defines ‘ilios power’ and helps the customer to recognize the offering at one go.

Interpretation

The identity created for ilios power (ilios means sun, solar) shows the sun in all its powerful stature, taking inspiration from the ancient Egyptian way of depicting the sun, just the way it would look when you gaze at the sun (sun with a halo ring around it). As ‘power’ is an integral element of the company, use of the global power symbol provides the right meaning to the identity. It speaks about the efficiency and change solar energy can bring about in today’s world. Use of the ‘sun symbol’ and the ‘power symbol together defines the company in its full entirety.

Hitwicket

Brief

Cricket – a game that requires you to be strong physically and more so mentally. Hitwicket is an online strategy game with the essence of real time cricket. You get to play manager of a team and literally call the shots. The brief from client was to create an identity that instantaneously relates to the sport and exudes passion and energy.

Interpretation

After much understanding of the sport and how one needs to be mentally fit to be the owner/manager of a team, we created an identity that is strong, dynamic and has a clear focus on cricket. The identity is bold and targets a user who is smart, an avid cricket follower and is good at strategy.

Learnsocial

Brief

Learnsocial is a Social Learning and Teaching platform that enables rich peer-to-peer real world experience. The brief from the client was to create an Identity that should be able to associate instantaneously to the customer. The visual design for the website was to be kept user friendly and fresh.

Interpretation

The visual design of the learnsocial website portrays a fresh look that would appeal to both a learner and a teacher. As the age group of the end user is wide, the design created is best suited to any person who has a passion and wants to learn/teach his skill.  Much emphasis is given on keeping the website clean, to enable a user to use it effectively. The use of fresh blue makes the website approachable and friendly.

Do check the website here.

Innovite

Brief

Innovite is an online platform for budding designers to market and sell their products. The website caters to all unique, utility based designer products. The client wanted a clean, contemporary look and feel, as the target audience was young, modern and tech savy.

Interpretation

The design is done keeping in mind the nature and the function of the website. Minimal and to the point, the product on sale is given importance over any other feature on the website. It is easy to understand and browse, and helps the customer to locate the desired product in no time. Fresh colors are used keeping in the mind the target audience to give a young and modern feel to the brand.

CheckInTonight

Brief

To build a visual brand language for last minute hotel bookings website to suit an ever busy customer on the go.  The visual design required being clean, to the point and user friendly. The client wanted to give a modern feel to the brand and make sure that the customer does not spend more than 5 minutes to book a hotel.

Interpretation

The visual language that we established for the brand is sophisticated, clean, and user friendly, based on our research on the type of the user and the way a user would perceive and use the website. As the brand revolves around tonight and tomorrow night’s booking for customers with hectic schedules, the deals and offers are represented to the point visually so that it minimizes the time spent by the user on the bookings.

Do check the website here.