To build a visual brand language for last minute hotel bookings website to suit an ever busy customer on the go. The visual design required being clean, to the point and user friendly. The client wanted to give a modern feel to the brand and make sure that the customer does not spend more than 5 minutes to book a hotel.
The visual language that we established for the brand is sophisticated, clean, and user friendly, based on our research on the type of the user and the way a user would perceive and use the website. As the brand revolves around tonight and tomorrow night’s booking for customers with hectic schedules, the deals and offers are represented to the point visually so that it minimizes the time spent by the user on the bookings.
Do check the website here.
Check In Tonight, Kolkata