Hitwicket

Brief

Cricket – a game that requires you to be strong physically and more so mentally. Hitwicket is an online strategy game with the essence of real time cricket. You get to play manager of a team and literally call the shots. The brief from client was to create an identity that instantaneously relates to the sport and exudes passion and energy.

Interpretation

After much understanding of the sport and how one needs to be mentally fit to be the owner/manager of a team, we created an identity that is strong, dynamic and has a clear focus on cricket. The identity is bold and targets a user who is smart, an avid cricket follower and is good at strategy.