In the age of fast, fatty and junk food, Lucky Mint provides a healthy and refreshing alternative – frozen yogurt and prosecco topped with delicious fresh fruits. The brief was to create a visual palette that would easily associate with something healthy, frozen and classic. The target age group was to be 12 to 55, hence the visual design required to be appealing to a vast age group and easy to navigate.
The visual design is kept simple and is easy to navigate. Use of imagery helps user to understand the product better. The color palette is in line with the Identity, and appeals to all age groups. The look and feel is kept casual yet classic to keep up with the Brand Image.
Lucky Mint Gmbh, Germany