Hyderabad – the city of nawabs, pearls, fun and interesting lingo! ‘PurpleBrinjal’ evolved through the local lingo of Hyderabad and is a group of travel enthusiasts, who will take you through the city and make you fall in love with it. The brief was to design an Identity that will speak about Hyderabad and its culture but at the same time appeal to the youth and tourists.
Hyderabad has a myriad culture with influences from different regions. It is a potboiler for diverse food, lingo and people. The Identity is derived from the local lingo (abbe o baigan) and so is the name. The font and the color palette subtly talk about the mixed culture and heritage of Hyderabad giving an authentic flavor yet maintaining a modern feel.